Hi, I'm Daniel. A Brazilian-born designer who finds joy in turning complexity into clarity and collaborating with people who care about building something awesome.
Originally from sunny Rio and now based in (colder) Toronto, I bring 10+ years of experience designing 0→1 products for startups. I lead design at Sequence, where I’ve shaped products like Skyweaver and our Web3 dev tool stack. I work closely with founders, PMs, and engineers to go from white-boarding sketch to shipped products, all while building design systems and mentoring teammates.
I think holistically, connecting user needs, product mechanics, and team workflows. I love exploring new tools and emerging concepts or ideas that stretch how we build, learn, and play.
Outside of work, you’ll find me hiking, parenting, playing board games, or experimenting with AI.
Core strenghts
Rapid Prototyping
Product Strategy
User Research
Visual Craft & Detail
Cross-Functional Leadership
Data-informed design
Systems thinking
Design Systems
Design operations & Maturity
Principles behind my work
🤝
Shared ownership. I believe the best work comes from collab. I bring people into the process early so we can craft the story together.
⚡
I move fast. Speed helps unlock thinking. I sketch, and prototype to test ideas quickly and keep the momentum flowing.
🗣️
I champion the user. I help teams stay grounded in real user needs. I like to test, listen, and learn from actual users.
🚀
How we work shapes what we ship. I help teams work efficiently through shared understanding and thoughtful communication.
🧠
I think holistically. I like to zoom in & out and understand how things fits into the bigger picture for the user and the business.
🌱
I don’t get attached. I treat design as a tool for iterative testing. I explore multiple paths, and I’m quick to pivot.
What people say about working with me
”Daniel is a creative powerhouse. A rare blend of vision, skill, and determination. He can take any design and make it better, all while giving you thorough and thoughtful feedback.”
Matthew Shera
Assoc. Game Director at Anomaly
”Very impressed with his ability to find levers to optimize our conversion rates and offer the best UX experience at the same time… very fast at generating new designs for specific needs”
Alexis Dollé
Head of Growth at Mailbird
”His design carries a lot of care, precision and effectiveness. And all of that comes through his constant research on the field… Daniel is the kind of professional everyone’s looking for.”
Tárik Quintans
Principal Product Designer at Dext
Let’s work together
danielracca@gmail.com
Hi, I'm Daniel. A Brazilian-born designer who finds joy in turning complexity into clarity and collaborating with people who care about building something awesome.
Originally from sunny Rio and now based in (colder) Toronto, I bring 10+ years of experience designing 0→1 products for startups. I lead design at Sequence, where I’ve shaped products like Skyweaver and our Web3 dev tool stack. I work closely with founders, PMs, and engineers to go from white-boarding sketch to shipped products, all while building design systems and mentoring teammates.
I think holistically, connecting user needs, product mechanics, and team workflows. I love exploring new tools and emerging concepts or ideas that stretch how we build, learn, and play.
Outside of work, you’ll find me hiking, parenting, playing board games, or experimenting with AI.
Core strenghts
Rapid Prototyping
Product Strategy
User Research
Visual Craft & Detail
Cross-Functional Leadership
Data-informed design
Systems thinking
Design Systems
Design operations & Maturity
Principles behind my work
🤝
Shared ownership. I believe the best work comes from collab. I bring people into the process early so we can craft the story together.
⚡
I move fast. Speed helps unlock thinking. I sketch, and prototype to test ideas quickly and keep the momentum flowing.
🗣️
I champion the user. I help teams stay grounded in real user needs. I like to test, listen, and learn from actual users.
🚀
How we work shapes what we ship. I help teams work efficiently through shared understanding and thoughtful communication.
🧠
I think holistically. I like to zoom in & out and understand how things fits into the bigger picture for the user and the business.
🌱
I don’t get attached. I treat design as a tool for iterative testing. I explore multiple paths, and I’m quick to pivot.
What people say about working with me
”Daniel is a creative powerhouse. A rare blend of vision, skill, and determination. He can take any design and make it better, all while giving you thorough and thoughtful feedback.”
Matthew Shera
Assoc. Game Director at Anomaly
”Very impressed with his ability to find levers to optimize our conversion rates and offer the best UX experience at the same time… very fast at generating new designs for specific needs”
Alexis Dollé
Head of Growth at Mailbird
”His design carries a lot of care, precision and effectiveness. And all of that comes through his constant research on the field… Daniel is the kind of professional everyone’s looking for.”
Tárik Quintans
Principal Product Designer at Dext
Let’s work together
danielracca@gmail.com
Hi, I'm Daniel. A Brazilian-born designer who finds joy in turning complexity into clarity and collaborating with people who care about building something awesome.
Originally from sunny Rio and now based in (colder) Toronto, I bring 10+ years of experience designing 0→1 products for startups. I lead design at Sequence, where I’ve shaped products like Skyweaver and our Web3 dev tool stack. I work closely with founders, PMs, and engineers to go from white-boarding sketch to shipped products, all while building design systems and mentoring teammates.
I think holistically, connecting user needs, product mechanics, and team workflows. I love exploring new tools and emerging concepts or ideas that stretch how we build, learn, and play.
Outside of work, you’ll find me hiking, parenting, playing board games, or experimenting with AI.
Core strenghts
Rapid Prototyping
Product Strategy
User Research
Visual Craft & Detail
Cross-Functional Leadership
Data-informed design
Systems thinking
Design Systems
Design operations & Maturity
Principles behind my work
🤝
Shared ownership. I believe the best work comes from collab. I bring people into the process early so we can craft the story together.
⚡
I move fast. Speed helps unlock thinking. I sketch, and prototype to test ideas quickly and keep the momentum flowing.
🗣️
I champion the user. I help teams stay grounded in real user needs. I like to test, listen, and learn from actual users.
🚀
How we work shapes what we ship. I help teams work efficiently through shared understanding and thoughtful communication.
🧠
I think holistically. I like to zoom in & out and understand how things fits into the bigger picture for the user and the business.
🌱
I don’t get attached. I treat design as a tool for iterative testing. I explore multiple paths, and I’m quick to pivot.
What people say about working with me
”Daniel is a creative powerhouse. A rare blend of vision, skill, and determination. He can take any design and make it better, all while giving you thorough and thoughtful feedback.”
Matthew Shera
Assoc. Game Director at Anomaly
”Very impressed with his ability to find levers to optimize our conversion rates and offer the best UX experience at the same time… very fast at generating new designs for specific needs”
Alexis Dollé
Head of Growth at Mailbird
”His design carries a lot of care, precision and effectiveness. And all of that comes through his constant research on the field… Daniel is the kind of professional everyone’s looking for.”
Tárik Quintans
Principal Product Designer at Dext