Hi, I'm Daniel, a Brazilian User Experience and Product Designer living in Toronto with background in illustration and graphic design. 

I’m passionate about solving real problems for people in visually compelling ways. I believe that crafting a solid user experience is essential to any web product. By research, testing, ideation and most importantly empathy, I aim to create efficient and powerful meaningful experiences.

When I'm not designing, you can find me playing board games with friends or simply out in the nature hiking and exploring the world.

Get in touch on danielracca@gmail.com to discuss opportunities or simply to say hi. 

Key Skills
• Information Architecture
• Rapid Interactive Prototype
• User-Centric & Data-driven design
• Usability workshop
• Illustration

Sketch, Invision, Zeplin, Adobe CC, Optimal Workshop, CrazyEgg and Google Analytics

Horizon Blockchain Games | January 2018 - Present
I work as a Chief Designer responsible for the overall user experience across all products involving Horizon Games.

Mailbird | February 2016 - January 2018
Designed the user experience for Mailbird, an email client for Windows. Performed from Usability Tests to High Fidelity Prototypes as well as several Growth Experiments to optimize the overall conversion rates of the product.

People Interactive Brazil | December 2014 - April 2015
Redesigned Vivara's e-commerce website, largest jewelry retailer in Brazil and Helped design an iPad Entertainment Center App for Children called PlayZone.

AMO Agency | August 2011 - February 2014
Crafted Websites and Digital campaigns for clients like Viber, and Odebrecht; Designed a website for a non-profit organization which helps children; Worked on an online game for Laureate, a university network located in Switzerland. 

Kindle Digital Agency | June 2010 - August 2011
Designed B2B websites, Digital campaigns, Email marketing, and landing pages for several clients, chief among them, Ponto Frio, Extra, and UVA.

"... I was very impressed with his ability to find levers to optimize our conversion rates and offer the best UX experience at the same time. He's very analytical and knows which levers to use based on the context. He's also very fast at generating new designs for specific needs., ..." Read more ⟶
By Alexis Dolle | Head of Growth @ Mailbird (June 2017)

"Daniel is one of the best designers I've worked. He's an excellent teammate, always willing to listen and share your ideas. Their skills make him a complete designer. Very talented and committed, ..." Read more ⟶
By Gustavo Pitombo | Web engineer @ Huge (March 2016)

"I worked with Daniel on many projects and every time my jaw dropped with the beautiful and functional designs interfaces he conceived. He's an exceptional UI/UX designer with no fear in taking his time to understand an audience before starting a project." Read more ⟶
By Juan Pujol | CTO @ Beakyn (December 2015)

Thank you!
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